In contrast to interaction design we concentrate on the following:

1. Human/machine communication - At its most fundamental, interaction design serves to translate the conversation that goes on between the technology and the user. In the role of translator, our designers are required to understand the subtleties and colloquialisms of both parties, ensuring that they can readily and efficiently communicate with one another.

2. Action/Reaction - The action/reaction dynamic of interactive media sits at the heart of our applications design. This requires our designer to understand and anticipate how interactions unfold over time, designing for a wide range of permutations that can occur.

3. State - As translator, our designers are also concerned with ensuring the user understands the current state of the application. This enables an interactive systems communicate state so that users will understand what type of operations are possible or appropriate at any given time.

4. Workflow - Our web applications are designed to facilitating the completion of discrete tasks such as selecting a payment method and completion of multi-task goals such as browsing, selecting, and purchasing an item. Our designers uses individual screen elements to create pages, pages to create complex operations, and operations to create a complete application.

5. Malfunction - As with all forms of communication, misunderstandings and mistakes occur. Therefore as part of the design we try to anticipate and mitigate those problems, ensuring that both the user and the system can easily recover.

PCS World Net's well-designed interactive applications balance each of these concerns with the respective limitations and capabilities of both people and technology. These applications allow people and technology to carry on a complex and elegant interaction relying on multiple, simultaneous forms of communication.

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